Apple yesterday published a 30-second TV spot for the MacBook Air, showcasing the device in a variety of stickers and decals that reflect the personality of its owner.
According to Apple, the ad is “a celebration of all the many ways people love the MacBook Air” and features a soundtrack from artist/producer Hudson Mohawke.
Apple yesterday issued a firmware update for the MacBook Air, addressing potential sleep wake issues associated with the laptop.
The following is Apple’s full change log for EFI Firmware Update 2.9:
This update is recommended for MacBook Air (Mid 2011) models. This update addresses an issue where systems may take longer to wake from sleep than expected and fixes a rare issue that may cause fans to run at full speed after waking from sleep.
The update can be downloaded via the “Updates” section of the Mac App Store and is available for devices running OS X 10.9.2 or later.
Apple’s highly-anticipated 12-inch MacBook Air could be delayed into 2015 due to chip constraints, according to a report yesterday from Taiwan’s Economic Daily News.
The report attributes the delay to a shortage of Intel’s 14-nanometer Broadwell chips, which are reportedly facing production issues due to a manufacturing glitch.
According to an earlier report by Chinese site VR Zone, the Broadwell chips to be used in Apple’s 12-inch MacBook Air may not ship until ‘early to mid 2015′, which appears to line up with yesterday’s report of a delayed launch for the laptop.
Apple quietly introduced a new security lock adapter for the late-2013 Mac Pro today, making it available on its online store with shipping times of 24 hours.
The Mac Pro Security Lock Adapter lets you use a compatible Kensington or similar style third-party lock (sold separately) to keep your Mac Pro secure. The adapter attaches without tools and does not modify or damage the Mac. With a compatible lock connected, the Mac Pro Lock Adapter secures the housing to the enclosure, preventing access to internal components.
The security lock adapter enables users to physically secure a Mac Pro via an attachment at the bottom side of the desktop. As stated in Apple’s description, the adapter is compatible with most standard Kensington or similar lock products.
As predicted earlier, Apple has launched its annual ‘Back to School’ promotion, offering qualified educational purchasers Apple Store gift cards with every purchase of a Mac, iPad or iPhone.
As stated on Apple’s site, in order to qualify for the promotion, users must either be a college student, a student accepted to a college, a parent buying for a college student, or a faculty or staff member from any grade level.
Qualified purchasers will receive a US$100 gift card for every purchase of a Mac, and a US$50 gift card for every iPad or iPhone purchase.
Taiwanese tech site Digitimes has published a report claiming that Apple will begin mass production of its rumoured 12-inch MacBook Air in the third quarter, with Quanta Computer Inc. being the lead manufacturer.
Apple’s new 12-inch MacBook Air will enter mass production in the third quarter, filling the gap between the 11- and 13-inch MacBook Airs as well as enhancing Apple’s leadership in the small-to-medium-size ultra-thin notebook market, according to sources from the upstream supply chain. Quanta Computer will be responsible for the assembly of the 12-inch device, said the sources, adding that so far, they have not heard any changes coming to the 11- and 13-inch MacBook Air products.
Rumours of a 12-inch MacBook have been around for a while, and were given greater credence when renowned Apple analyst Ming-chi Kuo claimed in an earlier research note that Apple did indeed have such a product in its pipeline. Kuo had predicted a year-end launch for the laptop, which he added would be “ultra-thin” and reportedly be able to function “without a fan”.
Shortly after Apple announced the release of a lower-cost 21.5-inch iMac yesterday, Mac reseller Other World Computing performed a teardown of the device and in the process, revealed that the new model features a soldered RAM, which makes it impossible to add additional memory.
Now that we’ve had time to teardown the new iMac, unlike the $1,299 iMac, we found this iMac has the memory soldered to the motherboard removing any possibility of adding additional memory. Users will be permanently locked in to the 8GB of memory, as there is no Apple factory upgrade option.
This is the first time Apple has soldered memory to the motherboard on an iMac, but the company had probably hinted at it in its description of the new model on the Apple Online Store, which states that the desktop comes with “8 GB memory”, as opposed to “8GB (two 4GB) memory” in the descriptions for other models.
As predicted earlier, Apple has launched a new low-end 21.5-inch iMac, retailing at a starting price of S$1,488. The launch was first predicted by French site MacGeneration last week and further corroborated by a leaked product label from MacPlus earlier today.
The new iMac’s basic configuration features a 1.4GHz dual core Intel Core i5 processor with turbo boost up to 2.7GHz, along with 8GB of ram and a 500GB hard drive.
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Update: The Apple Store is back online, with a new low-end 21.5-inch iMac available for sale starting from S$1,488.
The Apple Store has gone down across all countries, suggesting an imminent product launch – likely to be a lower-cost iMac, according to a leaked product label from French site MacPlus.
The label is apparently from an iMac set to go on sale in France beginning today. As seen from the specifications, the new iMac is a 21.5-inch model featuring the same 1920 by 1080 resolution as the current model, along with 8 GB of ram, a 5,400 rpm hard drive and 802.11ac Wi-Fi.
Apple will reportedly introduce updated iMacs with faster processors next week, according to a new report by French site MacGeneration. Back in April, the site had accurately predicted the launch of refreshed MacBook Air models, which gives credence to its current claim as it is quoting the same source.
According to the report, the improvements to the iMac will likely be incremental, comprising mainly speed bumps and minor component upgrades.
Earlier reports, including a research note from renowned Apple analyst Ming-chi Kuo, had indicated that Apple was planning to launch a lower-cost iMac towards the end of the second quarter. MacGeneration, however, claims that it does not have “information” on this “level of detail”.