Last week, Apple updated its iPod Touch line, slashing prices across all models and introducing a revamped 16 GB model with a rear iSight camera and a new range of colours. The updated entry-level model was initially available in the United States only, but Apple has now launched in other countries worldwide, including Singapore.
As seen from the local online store, the new 16 GB model is priced at S$278, with the 32 GB and 64 GB models coming in at S$348 and S$398 respectively.
All models are shipping within 24 hours.
Apple updated its entry-level 16 GB iPod Touch in the US today, slashing the price of the device to US$199 and adding a rear iSight camera, along with a new range of colours. The company also reduced the price of the 32 GB and 64 GB models to US$249 and US$299 respectively.
Apple today announced its 16GB iPod touch is now available in vibrant colors and equipped with a 5 megapixel iSight camera for just $199. The entire iPod touch lineup features the 5 megapixel iSight camera with 1080p HD video recording, brilliant 4-inch Retina display, Apple’s A5 chip and FaceTime camera. iPod touch features an ultra-thin and light anodized aluminum design and is available in pink, yellow, blue, silver, space gray and (PRODUCT) RED. iPod touch comes in a 16GB model for $199, 32GB for $249, and 64GB for $299.
The changes reflect a significant price cut for all three models, which previously retailed at US$229, US$299 and US$399 respectively. The move comes amid sliding revenues for the iPod product line, with sales hitting US$461 million in the March quarter – down more than 50 per cent from the year-ago quarter.
Apple first launched the iPod back in 2001, in a move that was widely viewed to have revolutionised the music industry, changing the way consumers listen to and buy music. However, iPod sales have seen a slow decline since the introduction of the iPhone in 2007, as consumers often opt for the latter which comprises a portable music player as well.
The updated iPod Touch line is currently unavailable in the Apple Online Store here in Singapore.
In a new research note released today via Barrons, analyst Christopher Caso of the Susquehanna Financial Group claims that Apple will indeed be launching its upcoming ‘iWatch’ in two sizes, ‘on course for delivery by the end of the year’.
During our Asia trip last month, our checks uncovered firmer indications that a watch product would enter production in 4Q14, and our more recent checks provided additional detail. We believe two versions of iWatch are likely, with different screen sizes. Our checks a month ago suggested that AAPL was looking to reserve production capacity sufficient for 3 mln units per month. Our more recent checks suggest production targets of 5-6 mln units in 4Q14, which we think is reasonable given the available capacity.
Caso’s findings reiterates previous iWatch claims, including a research note from renowned KGI Securities analyst Ming-chi Kuo, who stated that Apple will introduce the device in two sizes – 1.3-inch and 1.5-inch – during the third quarter of 2014.