Apple Airs New iPhone 5s TV Ad “Parenthood”

Apple today debuted a new iPhone 5s TV ad titled “Parenthood”, which showcases the capabilities of the device in everyday home situations. Some of the functions highlighted include FaceTime, Flashlight and the Camera app. The ad also highlights several third-party apps for parents and families, including baby monitoring app Withings WithBaby, tooth-brushing instructional app MyTeeth and drawing … Continue reading Apple Airs New iPhone 5s TV Ad “Parenthood”

Apple Commanded 42% of Global LTE Handset Market in Q1 2014

According to a report by market research company Counterpoint, global shipments of LTE smartphones grew 91% year-on-year in the first quarter of 2014, with Apple’s iPhone commanding a 42% lead over all other smartphones in the market. – LTE smartphones reached its highest ever first quarter shipments contributing to more than a fourth of the total smartphones shipments globally in … Continue reading Apple Commanded 42% of Global LTE Handset Market in Q1 2014

Apple Debuts New iPhone 5s Ad with Focus on Fitness

Apple is continuing with its “Powerful” marketing campaign for the iPhone 5s, debuting a new TV ad today titled “Strength” as part of the Stanley Cup finals. As suggested by the title, the ad focuses on fitness and health, with various scenes of people engaging in sports such as swimming and running, utilising apps to facilitate their activities. … Continue reading Apple Debuts New iPhone 5s Ad with Focus on Fitness

Bentley Mulsanne Featured in New Promo Shot Entirely on iPhone 5s, Assembled on iPad Air

British luxury automaker Bentley today posted a short documentary (below) to YouTube illustrating the design philosophy and history behind its cars (via The Loop). The four-and-a-half minute clip, titled “Intelligent Details”, was ‘shot entirely on an iPhone 5s’ and ‘assembled on an iPad Air’. The video, which is narrated by Bentley’s Director of Design Luc Donckerwolk and … Continue reading Bentley Mulsanne Featured in New Promo Shot Entirely on iPhone 5s, Assembled on iPad Air

Apple Launches iPhone Upgrade Event At U.S. Retail Stores

As reported earlier this week by 9to5Mac, Apple has launched an in-store iPhone upgrade event at its U.S. retail stores. Under the program, Apple Store employees have been given instructions to offer higher trade-in values for customers holding on to older iPhone 4 or iPhone 4s models. Apple is getting employees to check customers’ eligibility for … Continue reading Apple Launches iPhone Upgrade Event At U.S. Retail Stores

iPhone Sales Jump 17% Year-on-Year For Second Fiscal Quarter

iPhone sales hit 43.7 million during Apple’s second fiscal quarter, beating the analyst consensus estimate of 38.2 million by a whopping 14%. The figure also represents a 17% year-on-year increase from Q2 2013. “We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking … Continue reading iPhone Sales Jump 17% Year-on-Year For Second Fiscal Quarter

Apple Launches ‘Powerful’ iPhone 5s Marketing Campaign

Today, Apple revamped its iPhone 5s site as part of the launch of its new marketing campaign for the phone. The overhauled webpage brandishes the slogan “You’re More Powerful Than You Think” and profiles six apps that can enhance people’s lives. You have the power to create, shape and share your life. It’s right there in your hand. Or bag. … Continue reading Apple Launches ‘Powerful’ iPhone 5s Marketing Campaign

Internal Samsung Document Reveals That “Beating Apple is #1 Priority”

Yesterday, we reported that internal Apple documents released during last week’s ongoing Apple vs. Samsung trial revealed a growing concern within the Company that it was losing market share to phones with larger screen sizes than the iPhone. Today, Appleinsider and Re/Code have released new documents from the trial, this time detailing Samsung’s deep-seeded concern with … Continue reading Internal Samsung Document Reveals That “Beating Apple is #1 Priority”