According to a report by market research company Counterpoint, global shipments of LTE smartphones grew 91% year-on-year in the first quarter of 2014, with Apple’s iPhone commanding a 42% lead over all other smartphones in the market.
- LTE smartphones reached its highest ever first quarter shipments contributing to more than a fourth of the total smartphones shipments globally in Q1 2014
- Apple was the leading LTE smartphone with 42% share inspite of its narrow portfolio leveraging its wider distribution reach and huge share in premium smartphone market
The report notes that Apple and Samsung’s higher market shares were attributable to “stronger performance” in key LTE markets such as the United States, Canada and Korea. USA, in particular, accounted for one-third of all LTE smartphones shipped globally in Q1.
However, Counterpoint expects Chinese OEMs such as Huawei and ZTE to significantly improve on their market share in the near future with the introduction of new LTE-enabled “sub-1000 yuan phones”. These brands are already among the top five fastest-growing smartphone brands in the market, the report notes.
Back in April, market research company Kantar released a report claiming that Apple had performed strongly in the first quarter, primarily due to strong sales of its iPhone 5s in Europe, Japan and Australia. However, the company’s largest growth in market share reportedly came from Japan, where the company had inked a deal with the country’s largest carrier, NTT Docomo, to offer the iPhone.