As reported earlier this week by 9to5Mac, Apple has launched an in-store iPhone upgrade event at its U.S. retail stores. Under the program, Apple Store employees have been given instructions to offer higher trade-in values for customers holding on to older iPhone 4 or iPhone 4s models.
Apple is getting employees to check customers’ eligibility for an upgrade, inform them about the iPhone Reuse and Recycling program and push recently increased trade-in values for iPhone 4s and iPhone 4. Apple is now offering up to $99 for an iPhone 4 and $199 for an iPhone 4s. With that value put toward the purchase of a new iPhone 5s, Apple is promoting the deal as being able to upgrade to an iPhone 5s for as little as $0.
Earlier today, iLounge posted images of a memo that Apple sent out to its retail store employees informing them of the program and how they can promote the upgrades to potential customers.
In addition, Apple has started sending promotional emails to customers informing them of the event and how they can get up to US$199 in credit when they trade in their iPhone for an iPhone 5s or iPhone 5c.
It is unclear, however, whether customers would be enticed by the upgrade offer, given that rumours of an imminent launch of the next-generation iPhone have been circulating on the Internet in recent months.
According to the rumour mill, Apple is said to be launching its next-generation iPhone in the second half of the year. Unlike previous generations, the ‘iPhone 6′ is heavily rumoured to be coming in two sizes – 4.7-inch and 5.5-inch.
Earlier reports had indicated a September launch for the 4.7-inch model and a delayed Q4 launch for the 5.5-inch model. However, a report by Reuters yesterday, citing Taiwanese media reports, claims that the 4.7-inch model will be launched in August instead, with the 5.5-inch model following shortly after in September.