Apple is preparing for its largest initial production run of iPhones with the upcoming launch of the iPhone 6, according to a report yesterday by The Wall Street Journal.
The Cupertino, Calif., company is asking suppliers to manufacture between 70 million and 80 million units combined of two large-screen iPhones with 4.7-inch and 5.5-inch displays by Dec. 30, according to people familiar with the matter.
The tech giant is heavily rumoured to be launching the iPhone 6 in two sizes – 4.7-inch and 5.5-inch – this fall, in a move seen by many as an attempt to lure consumers drawn by larger screens on its competitors’ smartphones.
New photos of an alleged 4.7″ iPhone 6 rear casing is making the rounds on the net, after being leaked by tech site uSwitch earlier today.
The most notable feature of the purported rear shell is the presence of an Apple logo-shaped aperture in the centre, seemingly confirming earlier speculation that Apple could be using light-up notifications for the device.
Last week, tech blogger Marques Brownlee posted a video showing an alleged 4.7-inch iPhone 6 sapphire display panel being put through a series of rigorous bend and scratch tests.
While the display came out unscathed in that video, Brownlee has now uploaded a new video putting the same display through an even more rigorous scratch test using sandpaper with varying results.
As seen from the video, both types of sandpaper left visible scratches on the iPhone 6′s display panel. Brownless also uses the sandpaper on an iPhone 5s display, which is made of Corning’s Gorilla Glass, leaving even more significant scratches.
Without citing sources, Taiwan’s Economic Daily News claims that Apple’s iPhone 6 will be entering mass production this month, as picked up by Reuters in a report published Thursday.
Mass production of a 4.7-inch successor to the wildly popular iPhone 5 series of smartphones will begin during the third week of July, Taiwan’s Economic Daily News said, without citing sources. Production of a 5.5-inch version will begin during the second week of August, it said.
Photos of alleged batteries for Apple’s next-generation ‘iPhone 6′ hit the web on Thursday, seemingly confirming recent rumours that Apple would be increasing the battery capacity of the handset from the current 1,500 mAh to 1,800 mAh.
The photos, which originated from sources in China, were posted online by French site Nowhereelse.fr. The dimensions of the battery are unclear from the photos, but the capacity of 1,810 mAh can be seen from the back.
As we approach the iPhone 6′s rumoured fall launch date, Apple’s suppliers are reportedly hard at work trying to resolve previously-reported issues with the device’s battery yields.
Today, a new report from Taiwan’s Economic Daily News (via GforGames) claims that Apple has roped in a new supplier, Simplo, which has reportedly solved the battery conundrum.
The good news is that, according to the Taiwanese media, Apple has now signed up with a new supplier which has already solved the battery design bottleneck. The supplier in question goes by the name of Simplo and it is currently one of the two battery suppliers for Apple’s iPhone 6 – the second one being Desai. However, while the latter supplier still hasn’t solved the issues concerning the battery, Simplo has supposedly already provided a flexible thin unit that meets Apple’s demands.
Renewed confidence in Apple has prompted two analysts to raise their price targets for the company’s stock to US$110, according to tech site Appleinsider, which obtained copies of the analysts’ research notes yesterday.
The first analyst is Katy Huberty of Morgan Stanley, who cited “strong customer loyalty” for the iPhone as a likely driving factor for sales of an upcoming ‘iWatch’. This ‘halo effect’, Huberty claims, was what drove users of the iPod to switch from Windows to Apple’s Mac platform several years back, and is what will likely drive initial sales of the iWatch.
But looking ahead to the fall and beyond, Huberty has particularly high hopes for the anticipated debut of a wrist-worn “iWatch” from Apple. She said current smart watch sales should not be used as a predictor for how a product from Apple might fare, and instead investors should look to how the company has successfully managed to sell new product categories to existing customers.