According to a new Financial Times report, social media giant Facebook is developing a new app that will allow users to send short videos to each other, similar to what photo-messaging app Snapchat offers. The development of the app, nicknamed ‘Slingshot’ internally, is reportedly overseen by CEO Mark Zuckerberg himself.
Slingshot represents Facebook’s second attempt to compete with Snapchat. Back in 2012, the company launched Poke, a messaging app that allowed users to send photos and videos to one another, but with a 10-second limit before the message disappeared upon receipt. The app failed to take off and Facebook was eventually forced to pull it from the App Store after three years.
According to the FT report, Slingshot will not be integrated with other Facebook apps, meaning that content sent over the app will only be available within the app itself. This is in contrast to its other messaging app, Facebook Messenger, which serves as a separate application but integrates with the messaging function within the main site itself.
Either way, Facebook will have a lot to do to catch up with Snapchat. According to a recent Business Insider article, Snapchat had an estimated 70 million monthly active users (MAUs) as of last month, with its user base growing by about 10 million MAUs a month.